It is very important for any brand to correctly identify the true value it offers – the essential ingredients in its DNA – to be able to connect with customers with the value proposition best suited to them and best fulfilled by the marketer. Similarly, we at Digital Jyoti believe it is just as important for us to identify the ingredients of our DNA to offer what we can do best. Our digital identity DNA system includes four criteria, and can best be expressed as TSV2:

Touch
Defining the ‘Touch’ for a brand in our DNA system helps us give direction to brands for screen interactions – tap, pinch, swipe or zoom?

Sonic
Creating a ‘Sonic’ identity for a brand in our DNA system helps us ensure our client brands win the battle for the customers’ mindshare.

Verbal
Managing a ‘Verbal’ presence for a brand in our DNA system helps us deliver favourable voice and search performance for brands.

Visual
Creating a fresh, flexible and modular ‘Visual’ identity for a brand in our DNA system helps us provide brands with right presentation on every screen, regardless of size, location or usage.

With our TSV2 value proposition, we help brands achieve maximum reach (Touch), create strong brand recall and keep the customer mindshare (Sonic), expand presence to be found at the right places (Verbal), and appear at their best to provide a great user experience (Visual).

With these four digital capabilities in our DNA, we can help brands achieve their desired objectives in meeting challenges and making the best use of opportunities presented by digital marketing platforms.

Using our digital DNA criteria and brand identity system, our client brands can understand themselves, their offerings and the customers’ requirements far better, and thus create highly recognizable and memorable products and services, and communications and interactions.

Communication is crucial and important to every organisation. From customers to employees to vendors to shareholders, an organisation needs to keep continuously interacting to explain value propositions, keep them updated, manage expectations, prepare them for future, build confidence in it, and to do much more. Successful and effective communication has traditionally helped enterprises build and maintain reputation.

However, while the advent of technology has opened a multitude of new untapped markets and marketing channels, it has also perplexed several enterprises with little clue on how to use it for the best. Adapting the new media has been a challenge to brand owners and marketers leaving them wondering ‘what is next on the digital platform’.

This is where we, Digital Jyoti, come into the picture. We are here to guide you through the present and future of the marketing era.

Digital Jyoti provides solutions and services to make communication easy for you. With services like SMS, voice messages, short codes, long codes, missed calls and e-mails, we build a strong communication bridge between you and your customers in the new era. We also provide you with mobile apps, with which, you can take the interactivity with your users to a whole new level. Mobile video communication is Digital Jyoti’s latest addition to enhance your interaction.

We at Digital Jyoti, reach out to your target audience and communicate your brand’s message to them. We are the voice that reaches out to the customers and stakeholders with your message that they must associate with.

In the digital world, where content is the primary draw for users, it has become extremely crucial for the marketers to think like publishers. We at Digital Jyoti help you do just that. With our deep understanding of creating appealing content; presenting it in most relevant contexts; making it available on the appropriate platforms; and ensuring its compatibility with not only the platform it is being beamed over, but also with the placeholders in customers’ minds, we bring to the table the ability to provide end-to-end services to plan and execute your messages to your audience.

We understand that message delivery in the digital world is very different from that on the traditional media. It is no longer a situation where you can preview a 30-second spot of your product and be sure that this is exactly how it will look on the audiences’ television at a particular time in the day, or can have a look at the print advertisement and know how it will appear in the newspapers the next morning.

Digital message delivery is for a much wider audience – much diverse in the devices they use, and much more diverse in the ways they use those, and even more diverse in what their state of mind is or what else they are doing when they use those. You can no longer control how your message will appear on screens with sizes and properties as varying as the users themselves; or how your message will be perceived by the audiences with varying tastes, or in different states of mind. Or wait! Can you?

We at Digital Jyoti believe in understanding all these different situations and presenting you with solutions specifically tailored to your needs.

We understand that rightly drafted messages can build relationships with customers, and consistent and valuable information to them fosters deeper engagement and their trust in you. We believe in creating processes to continuously keep planning and improvising your message and publishing it on the users’ screens at the places most easily accessible to them, at the time most likely to get their maximum attention, and in the form most likely to be remembered for the longest possible.

We at Digital Jyoti believe in being a publisher – not of our stories but of your messages for the world; not for the crowd but for the individual; not with one package for all but adaptable for each.

We are in an era of selfies, tweets, posts, likes and shares. We are in a generation of people that consider their mobile phones as important as their staple diet. With the development in technology, the mobile phone is no longer merely limited to only making calls and sending SMS messages. The mobile phone is now a multitasking gadget that keeps users active among peers in the virtual world, helps them organise, and lets them explore.

With the evolution of functionalities, features and usability options on mobile phones, the message delivery capabilities on these have also come a long way from a simple 160-character SMS to include more and more multimedia content and interactivity.

The audiences on the mobile phone platform are huge, and can be addressed at once, but are diverse and vary greatly in the manner of using their devices. Marketers can reach many on mobile with right methods to tap into the advancement in user behaviour patterns, but are limiting themselves to traditional communication modes with regular marketing strategies.

We at Digital Jyoti know how to take your message to the widest possible group and groups of audiences, and right into their mobile phones using various modes. With the availability of new platforms, Digital Jyoti has come up with path-breaking communication solutions like mobile messaging, voice messages, mobile video communication, and many more, which not only reach or carry marketers’ messages into the customers’ palms, but also facilitate interactions with them.

In addition, Digital Jyoti also provides platforms for customers to send mobile messages online; and also simple methods through which customers and brands can have fruitful conversations.

With the whole world shrinking into the screens of a phone, Digital Jyoti is opening doors for every brand, and leading their way into the digital stratosphere.

Social Media is boon for anyone and everyone with a message for the masses. Social media has caught the world by a storm, with people across the web realising the potential it provides for easily connecting, keeping in touch and sharing with friends, relatives, long-lost buddies, and loved ones.

Social Media is a rapidly growing and constantly innovating platform. It is connecting people across geographies, opening up opportunities for messages to be spread far, wide and deep.

While it has opened up so many opportunities to the marketers, they are finding it difficult to make the best use of it, as their communication efforts get limited to one-off and ad hoc messages, without a clear strategy and long-term vision into shaping the conversation instead of merely being a follower.

We at Digital Jyoti have solutions to your each and every question and problem with regard to the spread you are looking to achieve on the social media.

We are here to tell you the 'what', 'when', 'where' and 'how' of the Social Media. We design strategies and plan your presence on various platforms based on where your target audience is. We also help you communicate and address concerns in a situation of crisis.

Your competitors are way ahead you! Your customers are unhappy with you! We’ll tell you everything.

We at Digital Jyoti not only spread your message, but also help you determine the impact of your efforts with active listening reports, which let you judge your performance and progress on the social media. Social media is a rapidly changing real-time platform, and Digital Jyoti is here to help you adapt to the constant change and steer your way ahead.

Data that can not be measured can not be controlled.

Data is key to uncovering customer insights and running a more effective optimization strategy, but should be properly aligned from the top-down in order to achieve success. Data can be incorporated to formulate decisions that you take to grow your presence online or in the digisphere. At each juncture, you as a marketer have choices to make – how should you describe your products & offerings to your customers? How can you collect more information and email ids to grow your customer base?

We believe in bringing out the key insights buried deep into the maze of data collected and stored from transactions, and interactions carried over years across your audience.

We believe the huge repository of data collected can actually mean a lot for your business.

With growing arsenal of consumer data available from multiple channels including the web, mobile, chat, email and voice, information is always massive and poses a great problem for storage and processing.

We believe Data with the right Analysis can help us collect, organize and analyze data to get the actionable insights.

Data Analytics can not only help you understand the information contained within the data, but can also help you identify which data is most important to your business. It can help you uncover hidden patterns, unknown correlations and other useful information. In today’s world data analytics can turn out to be the most trusted business tools in the market..

We believe in unlocking significant value by solving the data maze and making information transparent. As organizations create and store more transactional data in digital form, we can collect more accurate and detailed performance information on product inventories and therefore can expose variability and boost performance. We believe we can help you narrow segmentation of customers and provide you with much more precisely tailored products or services.

Communication media is constantly changing, constantly evolving. With the immense possibilities opened up with the advent of technology, it has come a long way and diversified greatly from the early days of open cry to print publications, to newsletters, to internet, to mobile phones, to social media.

Marketers have messages to communicate, as well as a choice from a host of communication media available with them. However, messages can be communicated meaningfully only when channelled through the right medium. The plethora of deeply nuanced options available to the marketers usually with limited budget and time constraints leave them confused over which platforms to use to lead them to the right set of audience.

While the evolution has allowed marketers a far wider reach, it has also exposed their messages and their impact to the risk of getting lost in the vast sea. While the brands now have the ability to reach directly to the people through their handheld devices, they are often unsure how many of those people are those they actually want to reach.

We at Digital Jyoti help you identify right medium, right message, right method and right audience for maximum impact. We identify various unique platforms where a brand can communicate. We ensure your presence on platforms where your audiences interact daily, not leaving your messages unattended. Digital Jyoti provides innovative communication to brands through SMS, voice messaging, mobile video communication, online banner ads, e-mail marketing and CPM & CPC campaigns.

Digital Jyoti is the one-stop-shop for all your digital media communication requirements.